VIA (Valorization of Innovation in Furnishing) is a non-profit association that was set up in 1979 by the CODIFA (French Furniture Industries Development Committee), with the support of the Ministry for Industry. The vocation of VIA is to valorize and promote contemporary creation in furnishing (furniture, lighting, tableware, decorative items, rugs, interior textiles …), both in France and abroad. The purpose of all the actions undertaken by VIA - forecast studies, support to designers, strategic consulting, communication, promotion and publishing - is to contribute to the development of French furnishing, in France and world-wide. VIA is an interface for the profession at large: industrial groups, small and mediumsized companies, craftsmen, distributors, press and creators. Up until 1989, VIA had premises at place Saint-Opportune in Paris 1; from 1989 to 1995, its address was cour du Commerce Saint-André in Paris 6; in November 1995 VIA re-located to the Viaduc des Arts, avenue Daumesnil, Paris 12. This 900 m˛ space under the high stone arches of a former railway viaduct was refurbished by world famous architect Jean-Michel Wilmotte. The VIA gallery occupies 300 m˛. Wilmotte`s upgrade and layout inside the 19th century structure clearly asserts the contemporary identity of VIA.
Since its inception in 1979 VIA has pursued its vocation to valorize and promote French creation in design applied to contemporary living (furniture, lighting, tableware, accessories for decoration, rugs, furnishing textiles, etc.), both in France and abroad. Our programme of action covers the entire profession: industrial groups, small and medium-sized firms, artisans, producers, distributors, creative people, and extends to the general public (exhibitions, talks) and neighbouring sectors of activity: contemporary life styles, art, fashion.
Designer involved: Itamar Burstein, Inga Sempe.